What a spectacle! At the opening of the 10th Reeperbahn-Festival the kickoff for the 700 square meter large mediafaçade at the new Klubhaus St.Pauli finally took place. Thousands of people assembled at the Spielbudenplatz and enjoyed a lightning event which is unique in this world, as Dr. Dorothee Stapelfeldt, Senator of the Free City of Hamburg, said in her welcoming speech. At 8.45 pm it was happening and Hamburg’s most prominent artist, superstar Udo Lindenberg, started the countdown for the opening of the mediafaçade, accompanied by a huge choir. Hamburg has now a new landmark which opens entirely new dimensions in the connection of media and architecture. Art and advertisement – the whole communication in the public sphere entered a new era. This is also possible due to the technology of our high-definition ONLYGLASS MEDIAFACADE at the lift of the Klubhaus St.Pauli. Visitors in Hamburg were speechless with amazement. But take a look on your own.